CARTO Site Selection for Gemini

This agent helps enterprises analyze and choose new commercial sites with spatial analytics (GIS). Users ask natural language questions about locations and requirements such as demographics, foot traffic, or competitor presence, and those factors feed into the underlying spatial analysis. It can either evaluate locations a business already has in mind or discover new ones based on what makes current sites successful.

For direct comparison, users provide a successful reference address, one or more proposed addresses, and their business type, such as a coffee shop or warehouse. The agent compares the Points of Interest around each site and uses the Google Population Dynamics Foundation Model to compare income, age, education, and other demographic indicators. It then ranks the proposed sites on business environment and demographic similarity, explains each one’s strengths and weaknesses, and produces an interactive map of the properties, their POIs, and similarity scores. It also supports market discovery and expansion planning.