Hightouch Agent

This agent helps enterprise marketers turn ideas and questions into governed marketing actions using natural language in Gemini. Built on Gemini Enterprise Agent Platform, it connects Gemini to Hightouch audience-building, journey-orchestration, and marketing-analytics capabilities, working with customer data and marketing context companies already manage.

Marketers can build and refine audiences from first-party data, create multistep lifecycle journeys, analyze campaign and journey performance, and get answers to strategy and analytics questions. A request like building an audience of high-value customers in California who have not purchased in 90 days becomes a proposed audience, journey, analysis, or next step. Audiences and journeys are saved only after marketer approval, and every action respects existing Hightouch roles and permissions. Teams avoid writing SQL, copying data into another CDP store, or waiting on a data team, while customer data stays governed in the company’s cloud data warehouse. It is designed for Hightouch customers with Customer Studio configured.