Master Agent
Master Agent: Your ultimate orchestrator for seamless control and efficiency.
Publisher
Accenture
Industry Type
Retail & Consumer Goods
Product Details
This agent captures user input and delegates it to goal or persona agents based on the conversation context. It is the orchestrator in an architecture that separates perception, goal detection, and engagement into independent agents.
The agent is part of SmartSell.AI, a sales assistant for retailers that want stronger omnichannel customer engagement across websites, apps, and in-store screens. SmartSell.AI sets a personalized goal for each customer, such as a first purchase, an upsell, or re-engagement. It reads behavioral cues like hesitation, rapid browsing, or backtracking and adjusts its approach in real time, for example recommending a bundle instead of a discount or pausing when it detects friction. It balances each customer journey with business needs such as margins, inventory, and loyalty, and is expected to raise conversion rates by 3 to 5 percent. It is built on GCP with Vertex AI, BigQuery, and Dialogflow CX and integrates with POS, CRM, and ecommerce platforms.
Key Use Cases
Omnichannel Customer Goal Orchestration
Orchestrates multi-agent sales interactions across web, mobile, and in-store displays by detecting behavioral friction and routing requests to specialized upsell or support agents.
Margin-Aware Conversion Optimization
Dynamically balances customer buying signals against BigQuery inventory and margin data to direct engagement agents toward the most profitable product recommendations.
Explore detailed deployment path
Requires Gemini. Access integration prerequisites, specialized agent configuration guides, and implementation documentation.