Product Affinity Agent

This agent identifies complementary products a customer is likely to want, based on their existing product ownership and purchase history. It consolidates all products from recent and historical purchases into a single set, then combines AI-powered recommendations from Gemini, which considers the customer’s products and industry, with predefined product affinity rules that find direct or partial matches.

Products the customer already owns are filtered out, and duplicates are removed while preserving order, so only new potential purchases are presented. The result is a list of cross-sell opportunities that improve the customer’s current setup and drive additional revenue. The agent requires a customer profile in its input and raises an error if that data is missing.