Retail Media Orchestration Toolkit

This composable suite of cloud accelerators brings separate third-party retail media technologies together in one integrated platform and automates workflows so retail media can scale. It addresses cross-platform data fragmentation, non-standardized metrics, and error-prone manual data ingestion.

Developed on and with Google Cloud, it lets retailers work with multiple technology vendors through a single platform while reducing dependence on third parties and keeping costs down. Retailers can draw on Google Ads and Analytics, Google AI capabilities, and the Google ISV Marketplace, along with tools from retail media software vendors, which cuts the need for costly in-house development. The toolkit has 4 modules, including automated multi-channel measurement, multi-touch and incremental omni-channel measurement, and an audience builder that uses descriptive and predictive customer segmentation driven by AI.