IntelliLens.AI
Marketing decision support for CMOs that unifies customer data for precise targeting and ROI.
Publisher
Evalueserve
Industry Type
Financial Services
Product Details
This marketing decision intelligence accelerator gives CMO organizations a decision support system built on their marketing data. It breaks down silos in customer information to drive precise targeting and better ROI, addressing the functional silos that keep marketing teams from working effectively and delivering cohesive customer experiences.
Developed by Evalueserve with Google Cloud, it applies customer analytics through six lenses: Customer, Campaign, Digital, Social, Voice of Customer, and Marketing ROI. Together they help teams make data-driven decisions, find untapped opportunities, and deliver experiences that resonate with customers. Businesses can identify and target their most valuable customers by understanding their needs and preferences, run focused outreach through the most effective channels with precise attribution and better use of budget, and measure campaigns with a focus on maximizing return.
Key Use Cases
Multi-Lens Marketing Attribution
Unifies siloed customer, campaign, digital, and social analytics through six analytical lenses to deliver end-to-end attribution and budget allocation recommendations for CMOs.
Customer Sentiment and Voice of Customer Intelligence
Mines customer feedback, social sentiment, and call transcripts to uncover product friction points and drive targeted retention campaigns.
Explore detailed deployment path
Requires Gemini. Access integration prerequisites, specialized agent configuration guides, and implementation documentation.