Integrated Commerce Network

This composable digital commerce accelerator unifies commerce, marketing, and digital experience data in BigQuery so businesses can deploy AI-driven personalization. It targets leaders held back by monolithic legacy systems and data silos that slow the rollout of new features.

The network pre-integrates data, commerce, and personalization capabilities into one foundation for future innovation and quick time to value. Research from Valtech found that business leaders struggle to trust and use their data, and that silos keep brands from creating value, innovating, and improving customer experience. Since tailored marketing, personalized experiences, and effective use of customer data drive growth, the accelerator puts understanding the customer at the center of commerce modernization. It also helps teams that lack a shared view of how to define and improve the customer experience.