Bitly MCP Server
Shortens URLs, creates branded links and QR codes, and reports click and scan analytics.
Publisher
Bitly
Product Details
Bitly lets marketing teams shorten any URL into a Bitly link and set its destination, custom domain, custom back-half, title, tags, and UTM parameters in one step. Users can create QR codes with custom colors, gradients, logos, and frames, create many links or codes at once from a CSV or XLSX file, and update or archive existing links and codes.
Performance tracking covers clicks and scans with time-series trends and breakdowns by country, city, device, referrer, and referring domain, plus total engagements across links, groups, or a workspace. Users can search and filter links by keyword, tag, domain, or date, sort by click volume, and export results to CSV.
Key Use Cases
Omnichannel Campaign Asset Generation
Enables growth marketing teams to quickly generate trackable branded short links, attach UTM parameters, and produce styled QR codes for digital and offline marketing collaterals.
Real-Time Campaign Attribution Analytics
Allows performance analysts to evaluate marketing asset engagement across regions, referrers, and device types, surfacing top-performing acquisition channels on demand.
Explore detailed deployment path
Requires Gemini. Access integration prerequisites, specialized agent configuration guides, and implementation documentation.